5 Shock And Awe Marketing Techniques To Get More Clients
“Shock and Awe Marketing” is an approach to making a huge impact on a small number of high potential clients. It works on the principle that in a competitive market you’re much better off making a huge...
View ArticleThe Piggyback Technique For Getting More Sales
The Piggyback technique is a method that I’ve used for a number of years that works brilliantly well to get more sales from emails, blog posts and other marketing approaches. It works by “piggybacking”...
View ArticleSimplify Your Marketing With Client Flow
Today’s video is, I think, one of the most important I’ve done. It lays out a simple method for reviewing what you’re doing with your marketing, identifying gaps, areas to improve, and things you can...
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How To Build Executive Relationships
In today’s video I share tips on the noble art of building executive relationships. Selling high value products and services to corporate organisations can be the most profitable and rewarding business...
View ArticleHow To Use Specialization To Differentiate Your Business
Today’s video is the first in a short series on how to differentiate your business – specially tailored for service businesses. Today we’re looking at how to use Specialization to stand out from the...
View ArticleBuilding Authority to Differentiate Your Business
Today’s video is the second in our series on how to differentiate your business – specially tailored for service businesses. Today we’re looking at how to become seen as an Authority or Go To Expert in...
View ArticleHow To Differentiate Using Your “How”
Today’s video is the third in our series on how to differentiate your business – specially tailored for service businesses. Today we’re looking at a common approach to differentating your business –...
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How To Make Differentiation Pay
If you’ve been following my recent videos on different approaches to differentiation then by now you should have a stock of ideas for how you can differentiate your business. Today’s video will show...
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Great Content is Not Enough. You Need “Breadcrumb Content”
I was speaking to one of my Momentum Club members on the phone last week, and one of the topics we focused on was how to move potential clients from that initial point of not really knowing you, to...
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How To Spot When You’re Being Manipulated By A Presupposition
Got this in my Linkedin Inbox yesterday. It’s the first message from someone I connected with a couple of days ago and it’s a perfect example of how NOT to build relationships. First off, it begins...
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How To Create Great Content – Efficiently
Last week’s video on Breadcrumb Content was very popular, but prompted a number of questions on the topic of how to produce all that great content efficiently so you don’t spend half your life in front...
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[Podcast] How Setting Up Your Own Mastermind Group Can Power Your Business...
Dov Gordon was a man on a mission. He knew the value and power of Masterminds from his work running them for groups of CEOs. But for his own business he wanted something more. In a traditional...
View ArticleHow I Learnt To Be Myself (And Get More Clients)
It just wasn’t working and I had no idea why. Back in my early 30s my bosses at the time decided I was ready to start doing more business development. I’d been successfully running consulting projects...
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How to Get More Impact from Your Emails With the Rule of One
You’ve put a ton of effort into getting email subscribers. You’re emailing them regularly with great content. But they just seem to be falling flat. You’re not connecting or engaging. It may well be...
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The Secret Step To Getting More From Networking
This week’s 5 minute marketing tip is about a simple step you can add to your face-to-face networking that will make a big improvement in your results. It’s one of those things that’s blindingly...
View ArticleHow to Harness the Power of Stories to Win Clients
Today’s podcast is all about how to harness the power of stories to attract and win clients. My guest is Lisa Bloom, the founder of Story Coach. On the podcast Lisa explains why stories can be so...
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Convert More Prospects Into Clients With Case Stories
In this week’s 5 minute marketing tip I share what’s probably the most powerful method I know for engaging with potential clients and converting more of them into paying clients. I show you how to use...
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Get More Clients With “Branson Meetings”
I’ve been preparing for a workshop I’m about to run on winning corporate clients. And as I ran through my notes something jumped out at me as a perfect topic for a 5 Minute Marketing Tip. It’s simple...
View ArticleHow to Get Published in Prestigious Publications
My guest on today’s podcast is Dorie Clark. Dorie is the author of Reinventing You and Stand Out. She’s a former presidential campaign spokeswoman, she teaches at Duke University’s Fuqua School of...
View ArticleSocial Media Automation: Does It Work?
If you’re a social media purist who believes that the only way to “correctly” use social media is for personal interaction then look away now. What I’m about to say will probably annoy the heck out of...
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